UNVEILING VALUES NETWORK, A COLLABORATIVE ONCHAIN SOCIAL NETWORK, IN PARTNERSHIP WITH APTOS LABS AND PROJECT LIBERTY

Today, ValuesCo is excited to announce Values Network, a decentralized social network launching summer 2025. A better social media is possible by incentivizing positive behaviors and removing interruption advertising. We are building on over 4 years of working with partners like TIME, Lyft, and the Nature Conservancy to catalyze impact, like 770,000 pounds of ocean plastic removed and one of the largest Gen Z Get Out The Vote campaigns this past election.

‍

With Values Network, we envision an AI-enabled social network where people come together to accomplish meaningful goals. Brands reach users by rewarding them for taking action on well-being, sustainability and more. This creates value for users, while uplifting communities and planet. Users create content, take real-world actions, learn, take quizzes, and more, populating a dynamic vertical video feed of content inspiring collective goals. A built-in reward marketplace incentivizes action with onchain and offchain rewards.

‍

Since inception, ValuesCo has incentivized users with nearly $1M in rewards from brands like Tony’s Chocolonely, Sweetgreen, and Snoop Dogg’s Dr. Bombay Ice Cream. Over 100 creators like Jamie Lee Curtis, Kahlil Greene, Adrian Grenier, Sophia Kianni, Ky-Mani Marley and Shepard Fairey have promoted actions on the platform, which Forbes calls “trailblazing”. Nonprofits like Nature Conservancy and HeadCount have contributed actions.

‍

What if the billions of dollars in marketing spend could accomplish growth goals in a better way while also incentivizing action to better our planet, strengthen our society, and connect more authentically with friends, family, and creators.

‍

Values Network consists of 3 core pillars: An interactive vertical video feed, a network of point-incentivized actions for users, and a marketplace of rewards. Rewards and gamification are tied to taking action, in collaboration with other users and ecosystem players. The platform will be built exclusively on the Aptos blockchain and has enlisted top tier advisors.

‍

The Values App will be the primary entry point at the launch of Values Network. Over the past year, we've trained a vision AI model with thousands of actions taken on our platform. Values Network’s AI enablement means users are guided through taking action, and partners are guided through collaboration and campaigns.

‍

The Values Network platform will bebuilt around ‘Missions’, themed collective action ecosystems and campaigns uniting brands, nonprofits, publishers, and creators to co-create goals together with users on the platform.

‍

We're excited to step into this next evolution of our team's vision. Join us.